whatever your stage of your life may be,kinder garden student ,school going student,college student,job seeker,grooms seeking brides,brides seeking grooms,mothers,fathers,brothers and sisters,businessmen ,professionals ,any one and all of us
We need to sell something always in our life .and very few are very successful ,do you know why?
lack of marketing skills,sales skills,grooming skills.
Today,Now i will go through this topic little bit detail.
a baby or a kinder garden kids sells, do you know what he sells and how he sells?
guess,what is his product and how he sells,
usually and normally their product is their needs and wants and desires.
either they desires are toys or sweets or any eatables of their favorite.
and how do they get it?obviously with their sweet and loving toddler words,their sweet smiles isn’t it?am i right?and if they don’t get what they do?they become stubborn,they cry,they shout loudly isn’t it?am i right or wrong?as per my experience with my own baby boy I find I am right.
yes that’s what I am going to tell you.that is called as marketing.marketing takes birth before products and sale-able services take birth.
”Marketing education has a long shelf life because it is rooted in human psychology and understanding the market”-Deepak Kanakaraju
If you know how to market and sell you have a safe career.good marketing is a result of good communication skills
Need and Importance of communication skills in marketing
to communicate well with any you dont need to be highly educated like post graduation and PHD in any language as they have good vocubulary and very expert in grammer,
be as simple as possible in communicative english or any other language you know or the customer knows,learn the customer’s language as possible as you can grasp. like mother understands his baby’s language.
write like you talk,write lot.the more you write the more you can speak better and write better.
In India we all use English in communication though English is not our mother tongue because English connects us all because during English rule it was made compulsory to study and practice.so to learn English and bring english in practice start Think in English
NOW LET ME EXPLAIN ABOUT MARKETING FUNDAMENTALS
Marketing is science not creativity.
as we seen that marketing starts before the product comes in the market.marketing is about sending right message at right time to the right person
marketing not just about selling,it is also about keeping an existing customer happy by communicating with them so that they can remain a customer for life.marketing is a means to an end .the purpose of marketing is to build a brand and capture a position in the consumers minds.i s also known as brand equity.for e,g colgate stands for toothpaste,in soft drink thanda matlab coca cola, dish TV stands for DTH set top box.marketing is a game of messages people understand.product reaches first to the people than the the brand and company,in other words i will say,product is rooted in reality.never let marketing becomes important than the product. a great product sells itself.A great product converts your customers into advocates or the brand ambassadors.a word of mouth is the best channel of marketing ever.advertising , Copy-writing and sales are the important components of marketing
market and marketing is existed on this planet since human civilisation existed ,even in the primitive villages market and marketing was to take place
What is Traditional Marketing?
marketing is the most important and most valuable thing in any business.because investment in marketing gives direct and instant returns. but one should not depend on a marketing agency. a founder must get engaged in a marketing agency. people trust the owner of the business more than just marketing guys.
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Digital marketing vs Traditional Marketing
The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for the most part, digital marketing has taken over and traditional marking barely exists, if at all.
Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences.
Traditional marketing is not only one of the oldest forms of marketing, but also one of the most researched. Marketers lean towards this method because it’s tried and true. Everyone encounters some sort of traditional marketing in their everyday lives, whether it’s getting the mail or your daily newspaper.
Traditional marketing plays an important part in reaching local audiences. Ads can be kept for a long period of time if they’re physical. Plus, there’s an audience who’s easier to reach through traditional marketing than online marketing.
What is Digital Marketing?
Inversely, digital marketing is … well … digital. Digital marketing is any marketing a company conducts online, such as paid social media ads, email marketing, and PPC advertising. Digital marketing has become wildly popular due to the cultural, technological, and societal shifts around us.
As the world becomes more digital, the way we market has evolved. Not only is digital marketing sometimes more cost-effective than traditional, but also it is a more direct way to connect with target audiences globally.
But both traditional marketing and digital marketing have some disadvantages and advantages. Without traditional concept of marketing digital marketing is nothing. Concept of marketing is still same.
We Can Say That They Work Together.
In short, absolutely. It’s a debate as old as time, and the subject will continue to be debated for many years to come. But there’s a time and a place for both marketing strategies.
Have you ever used traditional marketing to heighten digital marketing? To illustrate, the classifieds section of your local Sun-Times paper might now include “For more information about this job, check out our listing on Indeed.” The effect of this would be local applicants checking the paper for opportunities — and then learning more online.
The question shouldn’t be “To traditional market or to digital market?” Instead, try “How do we use both tactics to market effectively?” Of course, some businesses may benefit from going one way or the other, but on the whole, it is possible for both methods to thrive harmoniously.
CATT Marketing Funnel.
The CATT funnel can also be known as the “Sales Funnel” or even “Wealth Creation Funnel”. This funnel with the help of your niche brings wealth to your business. Let’s understand this in more detail.
Content- this refers to the idea which needs to be communicated to the right customer. The content can be in any form like Blogs, Articles, Social -Media, and Websites, and so on. Quality content is what would give the customer a great impression about the product/service.
Attention- with the help of good content, it’s easy to bring in the attention of the target customers. There are different ways to bring attention like:
— Paid advertisements
— SEO(Search engine Optimization)
— Email Marketing
Trust- now when all the attention has been grabbed it’s time to build in the trust of customers. Trust can only be built on proofs and one such example is “social proofs”. Social proofs refer to the social media reviews which show the reality.
Transaction: This is where the wealth has to be created. Here, after grabbing the trust from the customers now it’s time to convince and convert them into sale customers. Here is where the actual sales take place.
These funnel activities can again be carried out with the revenue earned from Transaction to building Content in order to attract more customers.
Integrated Digital Marketing
Integrated Digital marketing comprises of all the activities modules such as equality content, social media, sales, Ads, email list, SEO. Integrated digital marketing is the best way to build an online presence
The common digital marketing methods are
Search Engine Marketing (Inorganic Traffic)
Search Engine Optimization (Organic Traffic)
Social Media Marketing
web development and design
Quality content helps to generate lead and trust and also helps the customer to know about the product (or) services.
Email is the best platform for marketing to get subscribers (through email) and send updates of your services (or) product and content (or) information offers which helps to generate leads.
Social media helps to keep engaging of the customer (or) target people by post content (or)video related to your service (or) brand it helps to keep in touch with your brands.
SEO – Search Engine Optimization
Two types – Organic and Inorganic search. is mainly focused on the keywords you used.
SEO helps to increase the traffic of your website and display your content top in search results.
Ads generate leads, running a paid Ads, and target the rich related to your product will help to increase the sales.
personal branding is the practice of marketing you and your career as a brand personal brand involve promote yourself must have unique skills and the brand must be stand out from the competition. It gives you the opportunity to highlight your strengths and your passions
For Example, COCA-COLA is the first company to incorporate personal branding into the marketing strategy and campaigns
Related Article : Integrated digital marketing
Your identity becomes your personal brand if you promote yourself by offering the right quality of goods and services to your target audience. Agree? Imagine you are the face of your business, then building your personal brand makes perfect sense for you isn’t. Your brand is what distinguishes from your competitors to stand out helping to form a lasting impression in the mind of your target audience.
But this is not enough, You have to create your personal brand by the framework which is “Mass Trust Blueprint”
You have to follow the steps in the framework to create your personal brand.
Let’s create a personal brand with a mass trust framework
I’m going to ask you one question, and I want you to think about it for a few moment.
What do you want to be known for?
If someone mentions your name or business, what do you want them to say?
Some people can answer this question in a matter of seconds, while it may take others a lifetime to figure out.
Let me start by stating that personal branding isn’t just for someone who owns a business. Personal branding is also essential for any influencer, thought leader, or person who wants to share their story with the world.
Whether you want to be known as the G.O.A.T. of entrepreneurs, the most entertaining speaker, or as the person who spends their life volunteering and giving back to their community, there is no wrong answer.
If you want to make an impact in the world, creating a branding strategy is definitely the place to begin.I want to start by going over the personal branding definition – then dive deeper into the importance of having a personal brand online, talk about some personal branding tips and personal branding examples.
Most people define personal branding with a name and logo, but there’s so much more to it than that.
What Is Personal Branding?
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want your followers to see. It is the telling of your story, and the impression people gain from your online reputation.
Few Important point to remember about the power of Personal branding
The best known will always beat the best
People always want to hear from people not from your brand
A Personal Brand Becomes an influencer and a Brand Ambassador for the companies to run successfully.
Mass Trust Blueprint
Let’s talk about the above picture which is also called The Evolution of a Personal brand.
Learn : Learn new skills through concepts, facts and procedures.
Work : Put your new skill to work. like after learning the new skill implement it into the real world.
Blog : Write about what you learned and experienced through your work.
Consult : Now you have your personal brand through your blog, have work experience learn the fundamental start consulting others.
Mentor : Mentoring is one the interesting thing from which you can learned more. Mentor others who want to become like you.
Startup : Start your own product or service business with understanding that you have developed
In Digital Marketing a good Communication Skill plays the very important role so now let’s we explain about how to improving communication skills.
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Why Developing Strong Communication Skills Is the Key ?
In this modern time we live in, we are receiving, sending and processing a large number of messages every day.
But successful communication is far more than sharing information, it is also an understanding of the feelings behind this information.
Successful communication can deepen relations in personal life or professional life. In personal life, they can help us understand better people and situations that happen on a daily basis.
Developing communication skills can help us avoid conflicts, compromise and help in better decision making.
To help you get started with thought leadership, we share below 4 of the most productive ways to quickly and efficiently improve your communication skills: The 4 Important tips to improve your communication skills are below –
- Listen with empathy
Empathy is the ability to understand the feelings, thoughts, and beliefs of another person. Exactly this is the reason why organizations have started developing empathy in the workplace.
Emotional acceptance, closely related to empathy, means that, after empathizing and understanding how other person feels, we can accept the reasons why somebody feels or thinks the way they do, regardless of whether we agree with it or not.
Try to see things from others’ perspectives by accepting what you hear instead of trying to „fix things and solve the problem“.
- Speak up
Communication begins with you. Take responsibility and start communication, do not wait and expect another person to do so and don’t hide behind various forms of online communication.
Good communication, especially on important topics, requires far more than what we can express in a written message.
We often misunderstand this kind of communication because we do not see the person’s face, its nonverbal communication, and in what circumstances communication starts.
- Prepare what you’re going to say
Think before you speak. Most of us work best when we have time to process our own thoughts before we share them.
If the conversation or meeting is worth your precious time, take a few minutes to prepare the speech draft.
For a very important conversation, try a mock-up conversation with a trusted person so you can get rid of any potential mistakes.
- Be ready for different answers
As you formulate a speech strategy, put yourself in the position of a person who will listen to you.
This will ensure balanced approach and you will be prepared to learn and defend potential disagreements and it will be easier for you to defend your standpoint.
No one can predict with certainty how other people will react.
Improve chances of a successful conversation by expecting negative answers and queries. So it is harder for your listeners to catch you unprepared.
Thank you so much for reading this article hope you like it. Please post your valuable comments to me.
I learned as well I earned from Digital Marketing Internship if you want to be the part or join the the next batch of Digital Deepak Internship program click on below Batch 5 link.